THE BRAND

Sprout Skincare is a fictitious brand that offers skincare products for those with dry, rough and sensitive skin

THE GOAL

Develop the Sprout Skincare brand personality by implementing floral, delicate and nourishing rhetoric on flagship product packaging

 

 

THE CAMPAIGN

"Never skin better"

 

Click to enlarge images.

 

This Facebook carousel displays as part of a paid campaign.

Copy (Post): "Pampered skin is healthy skin. Nourish yours with gentle cleansing, soothing hydration and spa-inspired luxury care."

Copy (Image #1): "Sprout Into a Better You; Take your skin where it's never been before."

Copy (Image #2): "Care to Go Bare For; Gentle ingredients for dry, rough and sensitive skin."

Copy (Image #3): "Feel Good While Doing Good; 100% post-consumer recycled paper packaging."

Copy (Image #4): Learn More at SproutSkincare.com; Sign up for product updates, coupons and more.