THE BRAND

Nate Berkus is a home decor brand that offers upscale interior design items to cultured and trendsetting adults

THE GOAL

Encourage brand loyalty by using personable, consumer-focused rhetoric to illustrate the sentimental value of Nate Berkus products

 

 

THE CAMPAIGN

"A room with a view"

 
 

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This two-page magazine advertisement features a personal anecdote from a Nate Berkus customer. She explains how her travel experience in Greece inspired her to purchase Mediterranean-style Nate Berkus items, such as those pictured on the left page.

Copy: My summer abroad in Greece inspired more than just a love for cheese and wine. A brief stay on the island of Santorini exposed me to the fresh and clean details of Mediterranean architecture. My tour guide said it's inspired, in part, by the culture's embrace of the four elements. After the trip, I transformed my dull apartment into a reflection of modern Greek design. This artsy faux plant and classy candle holder are an homage to fire and earth, while open windows and an ocean view epitomize water and air. My updated space proves one thing: You can take the girl out of the country, but you can't take the country out of her home (especially not when it looks this good).

This two-page magazine advertisement features a personal anecdote from a Nate Berkus customer. She explains how her travel experience in China inspired her to purchase Asian-style Nate Berkus items, such as those pictured on the left page.

CopySince honeymooning in Beijing’s Forbidden City, I’ve elected the lion as my spirit animal. That’s why when I saw this pair during a grocery run last month, I had to snatch them up. They made their grand debut at my Chinese New Year party alongside my favorite porcelain plateware set. I couldn’t resist the floral details – They remind me of the incredible trek I took through the bamboo forest in Anji. Now, both buys are staple items for every dinner get-together. Or brunch. Or happy hour. There’s no substitution for stylish souvenirs; At least, that’s my philosophy.

This webpage introduces the new Nate Berkus Styleview feature, which matches users to a home decor collection based on their answers to a personality quiz.

Copy: It's more than decor. Your home is reflection of your experiences, your passions and your outlook on the world. Discover which look fits your space best with Styleview, our new decor matching quiz.

This webpage shows a sample question from the Styleview quiz. Answers to each question are designed to coincide with one of the Nate Berkus home decor collections. Copy (Question): Your go-to accessory is... Copy (Answers): A cross body bag; A cozy scarf; A vintage watch; Pearl earrings

This webpage shows a sample question from the Styleview quiz. Answers to each question are designed to coincide with one of the Nate Berkus home decor collections.

Copy (Question): Your go-to accessory is...

Copy (Answers): A cross body bag; A cozy scarf; A vintage watch; Pearl earrings

This webpage concludes the Styleview quiz by revealing the user's style match and suggesting similar styles.

Copy (Agrarian Minimalism): This space says, "All wilderness has a domestic side." Embrace this view by using basic rural pieces in a modern way – like a wooden chair as a haven for throw pillows or a fringe basket as a vertical bookshelf.

Copy (Mod Cottage): This space says, "Cozy is allowed to be cute." Embrace this view by mingling modest and lavish home goods – like cotton and cashmere with artisan shelf accessories.

Copy (Urban Tribal): This space says, "The concrete jungle is alive and well." Embrace this view by blending trendy prints with earthy hues – like an abstract rug with a leather butterfly chair.

Copy (Retro Industrial): This space says, "Vintage never goes out of style." Embrace this view by pairing antique-style seating with metals and wood – like a velvet chair with a wire side table.

Photos courtesy of NateBerkus.com