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On the Radar: Awesome Austin Startups and Their Female Founders




On the Radar: Awesome Austin Startups and Their Female Founders

Lisa Callahan

Austin is no stranger to bold businesswomen; Just take a look at the headlines for proof.

At the 2016 Global Entrepreneurship Summit, Dell released an exhaustive study of the world's top cities for female business-owners. It's no surprise that Austin was pegged on the map, but would you believe it was one of only four U.S. cities that made the list? Our little-city-turned-Live-Music-Capitol-of-the-World ranked in at #12 on the list of 25. 

Similarly, a few of the leading ladies making waves here in the ATX also made Bizwomen's national "Women to Watch" list for 2017, which catalogues 100 of the nation's most successful female entrepreneurs.

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I had the pleasure of meeting one of Austin's own startup successes – handbag designer Kelly Wynne – during a ShopStyle event at the Hotel Van Zandt back in October. She was the sweetest person to talk to, and she gave great talk about how she navigated the business world to eventually open her retail store in North Austin's Domain after just four years.

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For stories like Kelly's, you really don't have to look far. Check out five of Austin's women-owned businesses making a mark in the fields of interior design, tech, marketing and more. Then, follow the links to learn more about these savvy startups and the ladies who gave them life.


LookNook (Est. 2013)

Founded by Rachel Guest

"LookNook brings great design into every home by being a fun and affordable way to give peoples’ home that perfect look - all without having to compromise. We connect our clients with designers from our professional interior designer network who perfectly fit each unique style."


Loop & Tie (Est. 2013)

Founded by Sara Rodell

"Loop & Tie makes it easy to give gifts that are personalized to each recipient's tastes. Givers send an online card that leads to a unique collection of gift choices, and recipients choose what most delights them."


recruitHER (Est. 2015)

Founded by Gina Helfrich and Ashley Doyal

"RecruitHER seeks to positively impact the tech industry through facilitating companies’ access to more diverse talent. Through our consultative coaching and a careful matching process, recruitHER enables diverse candidates who are interested in or already pursuing careers in technology to better identify opportunities that match their skills and interest."


Urban Co-Lab (Est. 2015)

Founded by Natalie Madeira Cofield

"Urban Co-Lab aspires to build programming and community for organizations looking to create scalable impact.  We are missioned by our belief that innovation can stem from anywhere and committed to fostering collaboration within local communities and creating space for diversity in entrepreneurship and beyond."


Wondercide (Est. 2009)

Founded by Stephanie Boone

"Wondercide Natural Products is a market leader in innovative, holistic solutions for natural pet care. Our natural products protect and care for pets and their families where  they live, learn, work, and play. We use only the highest quality, human-grade, sustainable, and USA-sourced ingredients, and handcraft products in a low-impact manufacturing environment."

On the Radar: Awesome Austin Startups and Their Female Founders | via The LC Studio

What's your favorite female-owned business?
Share your thoughts (and ladyboss recommendations) in the comments!

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