THE BRAND

Article22 is a jewelry brand that offers handcrafted, upcycled jewelry to politically and environmentally conscious adults

THE GOAL

Increase brand awareness by using historical facts to illustrate the humanitarian value of Article22 products

 

 

THE CAMPAIGN

"Now this is a statement piece"

 
 

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This landing page acts a lead magnet to acquire contact information from new users. It promises that each new account holder is thanked for their participation with a free Article22 t-shirt.

This product label accompanies each purchase made from the Article22 online shop. It frames the brand story under the campaign tagline, "Now this is statement piece." Copy: The war-torn country of Laos has suffered the most bombings in history per capita, and it's riddled with undetonated landmines still to this day. In collaboration with the Mines Advisory Group, we work to clear contaminated land and recycle mine materials for a greater good. We employ artisan villagers to craft the melted aluminum byproducts into works of powerful, wearable art. This piece of jewelry represents our unwavering commitment to finding beauty where it's never been found before. Wear with pride.

This product label accompanies each purchase made from the Article22 online shop. It frames the brand story under the campaign tagline, "Now this is statement piece."

Copy: The war-torn country of Laos has suffered the most bombings in history per capita, and it's riddled with undetonated landmines still to this day. In collaboration with the Mines Advisory Group, we work to clear contaminated land and recycle mine materials for a greater good. We employ artisan villagers to craft the melted aluminum byproducts into works of powerful, wearable art. This piece of jewelry represents our unwavering commitment to finding beauty where it's never been found before. Wear with pride.

Photos courtesy of Article22.com